SalesLab AI helps reps practice objections, discovery, and closing in realistic AI conversations. Managers get a clear view of readiness, risk, and where coaching will help most.
Every missed objection, weak discovery call, and rushed close hurts the rep in the conversation and the manager trying to coach from the outside. SalesLab AI helps reps practice the exact moments that determine revenue and helps managers see where intervention is needed.
When a buyer says "I need to think about it" or "your price is too high" and most reps freeze. Training builds the muscle memory to respond with confidence.
The close isn't one moment. It's built throughout the entire conversation. Bad closing habits leak commission. Good ones compound into consistent quota attainment.
Traditional sales training gives you a script and sends you into the field. SalesLab AI gives you live reps, scores your close, and tells you exactly what to fix.
Profit Engine supports the training story with clear ROI math. Use it to show the revenue gap, justify rollout, and reinforce why better rep readiness matters.
Run full deal simulations or rapid-fire objection drills. Practice with different buyer personalities: analytical, skeptical, price-focused, relationship-driven. Train until you're ready for all of them.
Three game modes. A live AI buyer who pushes back. Strict scoring: generic or vague answers get called out. Compete on a weekly leaderboard with thousands of reps.
One-call close situations across in-home, showroom, and field environments. Master price objections, comparison shoppers, and in-home pressure dynamics. Train for the exact moment when the buyer says they "need to talk to their spouse."
Software demos, discovery calls, multi-stakeholder deals, pipeline management, and follow-up sequences. Practice with analytical and skeptical buyer personas who push back hard on ROI. Covers phone, video, and field sales environments.
"SalesLab AI helped me fix the exact moment where I kept losing deals. I knew something was off. The transcript analyzer showed me exactly what."
"The objection drill mode alone improved my closing rate. I run through it every morning before my first call. It's like warming up before a game."
"Our team started using it during onboarding and reps ramped measurably faster. The rep onboarding program is now part of our standard playbook."
Generic AI can answer questions. SalesLab AI is purpose-built to train, score, and coach salespeople, with live simulation, game-based competition, and industry context baked in.
| Capability | Generic AI (ChatGPT, etc.) |
Sales Coaching (Gong, Chorus) |
SalesLab AI Pro $29/mo |
|---|---|---|---|
| Free–$20/mo | $1,200–$1,800/yr | $29/mo | |
| Practice & Simulation | |||
| Objection handling practice | Partial | : | ✓ |
| Realistic buyer roleplay (stays in character) | : | : | ✓ |
| 6 distinct buyer personality modes | : | : | ✓ |
| Full deal simulation: discovery to close | : | : | ✓ |
| Sales framework trainer (MEDDICC, Challenger…) | Partial | : | ✓ |
| Scoring & Feedback | |||
| Scored responses (0–100) | : | : | ✓ |
| Close Intelligence Score (7 metrics) | : | : | ✓ |
| Instant coaching on every response | Partial | Post-call only | ✓ |
| Transcript analysis | Partial | ✓ | ✓ |
| Game & Competition | |||
| Live scoring game (Close or Lose) | : | : | ✓ |
| Weekly leaderboard | : | : | ✓ |
| Industry & Context | |||
| Industry-specific prompts (22 industries: Roofing, SaaS, Auto, Insurance…) | Manual setup | : | ✓ |
| Role personalization (13 roles: AE, SDR, In-Home Rep, Closer…) | Manual setup | : | ✓ |
| Sales environment context (In-Home, Showroom, Phone, Zoom, Field…) | : | : | ✓ |
| Pricing | |||
| Free tier available | ✓ | : | ✓ |
| No annual contract required | ✓ | : | ✓ |
| Full access for individual rep | $20/mo (no sales focus) | $100–$150/seat/mo | $29/mo |
Start as an individual rep, roll out to a team, or deploy across an organization that needs coaching infrastructure, visibility, and onboarding support.
| Feature | Free | Pro | Team |
|---|---|---|---|
| $0 | $29 | $199 | |
| Core Tools | |||
| Objection handling (ACRC framework) | ✓ | ✓ | ✓ |
| Script rewriting | ✓ | ✓ | ✓ |
| Discovery questions | ✓ | ✓ | ✓ |
| Interview prep | ✓ | ✓ | ✓ |
| Sessions per week | 5 / week | Token-based | Token-based |
| Objection practices per session | 3 / session | Token-based | Token-based |
| Training | |||
| Roleplay simulator | : | ✓ | ✓ |
| Buyer personality modes | : | ✓ | ✓ |
| Objection drill mode | : | ✓ | ✓ |
| Full deal simulations | : | ✓ | ✓ |
| Framework trainer (MEDDICC, Challenger, SPIN) | : | ✓ | ✓ |
| Coaching | |||
| Cold outreach coach | : | ✓ | ✓ |
| Transcript analyzer | : | ✓ | ✓ |
| Deal coach + risk analyzer | : | ✓ | ✓ |
| Tonality & pacing coach | : | ✓ | ✓ |
| Follow-up generator | : | ✓ | ✓ |
| Performance | |||
| Close Intelligence Score (0–100) | : | ✓ | ✓ |
| Weekly performance reports | : | ✓ | ✓ |
| Custom persona builder | : | ✓ | ✓ |
| Token top-up: 300k for $19 (30-day add-on) | : | ✓ | ✓ |
| Rep onboarding program (5 sessions) | : | ✓ | ✓ |
| Team | |||
| Manager performance dashboard | : | : | ✓ |
| Team leaderboard | : | : | ✓ |
| Shared objection library | : | : | ✓ |
| Priority support | : | : | ✓ |
| Monthly token allowance | Limited | 300k | 300k/user |
| Enterprise | |||
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Enterprise includes everything in Team, plus:
White-label branding · Custom AI personas · Playbook upload · Video library · Org admin dashboard · Skill Gap Matrix · Coaching Queue · Private leaderboard · Dedicated onboarding · SSO/SAML add-on available on request
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Start free if you're an individual rep. Book a demo if you need manager visibility, enterprise rollout, and a serious coaching system.