SalesLab AI is an AI-powered sales training and coaching platform. It helps reps practice objection handling, run full deal simulations, sharpen discovery skills, and track improvement with a Close Intelligence Score, all through a conversational AI coach available 24/7.
Who is SalesLab AI built for?
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SalesLab AI is built for two types of sellers: in-home and showroom reps (kitchen remodeling, flooring, roofing, HVAC, solar, windows) and SaaS and remote closers (Account Executives, SDRs, BDRs, remote closers). If you sell anything high-ticket, you'll find value here.
Is it really free to start?
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Yes. The free plan gives you 5 AI-coached sessions per day covering objection handling, script rewrites, and discovery question generation. No credit card required to start.
Can I use SalesLab AI on mobile?
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Yes. SalesLab AI is a progressive web app. You can add it to your home screen on iOS and Android for a native app experience, no app store download required.
Plans and pricing
What's included in Pro?
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Pro ($29/mo) unlocks unlimited sessions, roleplay simulations with 6 buyer personalities, deal coaching, transcript analysis, Close Intelligence Scores, the Close or Lose game, the Profit Engine calculator, a custom persona builder, cold outreach coaching, tonality analysis, and more.
What is the Team plan?
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The Team plan ($199/mo) gives up to 10 users full Pro access plus a manager dashboard with leaderboards, rep onboarding programs, shared objection libraries, buyer personas, and team performance tracking. It's flat-rate with no per-seat fees, which works out to $19.90 per user versus $29 on individual Pro.
What is Enterprise?
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Enterprise is for larger sales organizations that need white-label options, a Team Performance Command Center, 2x token usage, a Private Sales Arena, AI Coaching Insights, and a dedicated onboarding experience. Pricing is custom. Fill out the form on our pricing page and we'll reach out.
How do I cancel my subscription?
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You can cancel anytime with no contracts or cancellation fees. If you have a question about your billing, reach out via our contact page and we'll sort it out immediately.
Features
What is a Close Intelligence Score?
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The Close Intelligence Score (CIS) is a 0 to 100 score calculated after your roleplay sessions across 7 metrics: Confidence, Clarity, Objection Handling, Discovery Depth, Reframe Strength, Closing Strength, and Natural Delivery. It gives you a concrete number to improve against over time.
What is Close or Lose?
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Close or Lose is a live sales game inside SalesLab AI (Pro only). You go head-to-head against a real AI buyer across 3 to 5 rounds of escalating objections and dialogue. Every response is scored. You compete on a weekly leaderboard against thousands of reps that resets every Sunday.
What is the Profit Engine?
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The Profit Engine is a calculator built into SalesLab AI Pro. You enter your current leads, close rate, average deal size, and commission percentage. It compares your numbers to real industry benchmarks across 22 industries and shows you the exact earnings gap between where you are and where top performers are.
How does the affiliate program work?
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The affiliate program is coming soon. When it launches, you'll earn 30% recurring commission on every paid signup you refer, with no cap and no expiry. Get on the early access list now to be first in line with the best tier locked in from day one.
Is my data private?
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Yes. Your conversations with the AI coach are used only to generate your responses and are not shared with third parties. See our Privacy Policy for full details.
Still have questions?
We're happy to help. Reach out and we'll get back to you fast.